How Much I Spend on Business Expenses in a Month

7 Nov

A couple months ago I broke down my income as a creator and entrepreneur, telling you exactly how much I made, so today I figured it was time to share what I spend in a month on my creator business.

I’m not afraid to spend money to help my business run for me - to save my sanity and give me time to do more of the things I actually want to do.

So for me, spending money on outsourcing and software that make my job easier for me will always be worth it.

And after all, you do have to spend money in order to make money.

So today, I’m breaking down exactly how much I spend in a month on my creator business.

Listen to Episode 116 — Apple | Spotify | Youtube

📊 Meta is adding an A/B testing option for Reels creators

You’ll be able to text four different versions of each Reel with alternative captions and/or thumbnails.

The system will distribute each version to part of your audience and the winner will be determined based on which variation gets the most engagement after 30 minutes.
Then, the top performer will be shown to more users outside of the initial group.
Right now, it will be for Facebook only.

🏆 Meta introduces a new “Achievements Hub” that will show creators’ achievements in one place and create a new incentive for creators who reach these achievements

Creators who are over 18 and finish all of the Progression levels (you can see more via the clickable link) can become eligible to get increased visibility in Feed or have a ‘Rising Creator’ label featured on their profile. Both of these things could help your discoverability.
This will be for Facebook only right now.

🔄 New updates to Reels insights available

Updating the definition of Reels “Plays” to include “Replays” in addition to initial plays.
What the insights mean:
- Plays: the number of times your reel starts to play or replay after an impression is already counted. Replays are counted after the initial play in the same reel session. (”total plays”)
- Initial plays: the number of times your reel starts to play for the first time in a reel session. Defined as plays of 1 ms or more (excludes replays) (”first impressions”)
- Replays: the number of times your reel starts to play again after an initial play of your reel. Defined as replays of 1 ms or more in the same reel session. (”rewatches”)
Other insights launched recently are watch time, average watch time, and follows (!!).

🎵 On Instagram Reels, you’ll be able to add song lyrics in editing