Struggles that Every Creator Faces When Building a Business (And How to Overcome Them) With Ayomi Samaraweera
There are a lot of challenges that come with being a creator.
And sometimes this industry can feel so competitive and lonely. Other creators aren’t always open about the challenges they face and the questions they have, making you feel like you’re the only one struggling.
But I’m here to tell you that you are not alone in your struggles. Every creator deals with them.
And if we talk about the struggles we’re facing as creators, we can help each other avoid being scammed or underpaid. There’s room for all of us online, so we should be helping each other through these struggles we’re all facing.
Today, we’re here with Ayomi Samaraweera, the founder and CEO of Canopy, a dedicated community for Creators to crowdsource information to accelerate their careers and spill the tea in a safe space. She worked for three years in the Creator Economy at TikTok and Jellysmack, then became a creator herself, so she is an expert in the challenges that creators face everyday.
She found that the industry was plagued with information asymmetry, so she created a solution - Canopy.
Today, we’re diving into some of the struggles that every creator faces as they build their business.
We’re giving you the scoop on exactly how to overcome these challenges.
Listen to Episode 106 — Apple | Spotify
Find this episode’s guest:
Ayomi Samaraweera
Instagram | TikTok | LinkedIn | Canopy
The Social Scoop ⤵️
💬 TikTok has added an option to create text posts
The display is similar to Instagram Stories’ text-only updates
You can add a full-screen of text with music, stickers, etc.
Text posts can be up to 1,000 characters long
You’ll be able to include tags and hashtags
♥️ Threads is working on a “Your Likes” section
Under “Settings”, you’ll see “your likes” where you can view content that you’ve liked on the app.
📱Threads added a “Following” feed
It will show in chronological order
They also added new sorting options for your “Activity” feed, so you can filter by follows, quotes, and reposts.
🤖 Instagram is working on the ability to label contents that were created or modified by AI
This can help users be more aware of what content was created by AI or by humans.
💵 X announced that Creator Ad Revenue Share Program is now available for all eligible creators
Requirements are: be subscribed to Blue or Verified Organizations, have at least 15 million impressions on your cumulative posts within the last 3 months, and have at least 500 followers
Creators won’t receive a payout until they reach at least $50 in cumulative ad revenue
