Finding a Content Style That Let’s You Show Up Authentically & Find Success With Claire Wenrick

It’s easy to look at other creators, see their success, and not see all of the hard work and strategy behind it. And chances are there is strategy behind what creators are sharing on socials — especially if it’s their full-time job.

When you’re just “posting to post”, there’s a strong probability that you won’t see the results that you’d like. You need to pay attention to the things that are working and do more of that, but also pay attention to what your audience isn’t responding well to.

But how the heck do you take this information and use it to your advantage to create a strong content strategy?

Claire Wenrick is a creator I’ve personally looked up to for a while, and I knew that she must have a strong strategy behind the content she’s sharing on socials.

She’s not only a creator coach on TikTok that encourages all types of creators to harness the power of social media and take their personal brands or businesses to the next level through my strategies, but she’s also been a full time content creator since May of 2021 when she graduated college.

Today, we’re diving into finding a content style and strategy that works for you and allows you to show up authentically and sustainably. We’re giving you the scoop on all things creating the best, most effective content for your socials. This my Biz BFF is Soulcial Scoop.

Listen to Episode 88 — Apple | Spotify

Find this episode’s guest:

Claire Wenrick
Instagram | TikTok | Website

The Social Scoop ⤵️
🏷 Instagram is testing the ability to organize your DMs with “Labels”

  • You’ll be able to categorize important interactions by adding labels. Once labels are added, you can filter through chats BY the labels.

📲 Instagram released new ways to create an earn with Instagram Reels

  • What’s Trending on Reels: See the top trending songs and hashtags on Reels, see how many times the audio has been used, tap in to use it, or save the audio for yourself. You’ll also be able to see what the top trending topics and hashtags are on Reels to inform your own content.

  • Updates to Reels Insights: Two new metrics - total watch time and average watch time - and making it easier to see your insights while viewing your reels directly.

  • Improving and Expanding Gifts: We’ll be bringing gifts to even more creators with upcoming expansions to Australia, Canada, France, Mexico, New Zealand, and the UK in the coming weeks. We’re also adding a new feature to show you which fans have sent you a gift so you can see and recognize your supporters.

  • Reels Editing Redesign: Redesigned Reels editing flow bringing together video clips, audio, sticker, and text, together on a unified editing screen. This redesigned flow makes it easier to align and time elements of your reel to the right moments in a more visual way.

💬 Instagram is working on the ability to add comments to Stories

  • Next to the area where you can type text to message in response to a Story, you’ll be able to hit a “Comment” button to leave a comment.

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Coached: Responding to Brand Emails and Connecting with Your Audience With Alicia Williams

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Coached: Creating Your Partnership Proposal With Hannah Franks