How to Use SEO and Keywords on Instagram and TikTok

With social media platforms being used as search engines more and more, it makes sense to focus on using the right keywords so your content is not just seen by a wide audience, but the right audience.

Because you don’t want all of your hard work creating killer content to go to waste by not being seen.

But how do you know what words are “keywords” and what makes something optimized for search engines?

Today I’m breaking down how you can use SEO and keywords on TikTok and Instagram so all that time you spend on your content doesn’t go to waste and it gets seen by the right people.

Listen to Episode 116 — Apple | Spotify | Youtube

👥 Instagram launched a collaborative posts option that allows other users to contribute to carousel feed posts

  • The original creator will be able to approve or reject submissions

  • The post will only appear on the creators’ timeline, not any contributors

  • The additions will have the individual contributors’ handle

⏰ New updates to Reminder Ads on Instagram

  • It was previously only available for in-feed placement, but now you can add them to Stories.

  • Reminder Ads can be a way to expand engagement around special events.

🤳 Instagram is testing selfie videos in Notes

📍 Instagram is testing a new feed for Stories called “Nearby” which would highlight content from users/businesses in your area

📊 Threads is adding the ability to post polls and GIFs

📱Threads is working on a feature to let you automatically add your post to your Instagram story

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Do You Need a Niche as a Content Creator?