Understanding How Brands View Stats for Partnerships With Keith Bendes
If you had to guess what brands look for when deciding what creators to partner with, what would you say the most important things are?
Sometimes, the brand’s perspectives on partnerships can feel like somewhat of a mystery.
You don’t always know why they will or won’t work with you or how they measure if a campaign is successful and want to develop a long-term partnership.
Today, we’re here with the VP of Marketing and Brand Strategy and Linqia, an influencer marketing agency, and he gives us the inside scoop on how brands are actually measuring influencer performance.
He has led strategy across HUNDREDS of influencer campaigns on behalf of large brands in industries like consumer goods, health and wellness, financial services, and more.
Today, we’re diving into what brands are actually looking for when they work with influencers, like their expectations for engagement and the differences between paid content and organic.
Listen to Episode 104 — Apple | Spotify
Find this episode’s guest:
Keith Bendes
LinkedIn
The Social Scoop ⤵️
🧵New Threads updates
Right now the key points of focus are:
Adding a following feed, edit button, post search, hashtags, voice notes, photo/video tagging, and fact-check markers
Launching a desktop app
Meeting EU regulations to allow the app to be launched there
Add Branded Content tags and tools
Adding government-affiliated media labels to relevant Threads accounts
💧 TikTok is testing an option to allow you to download your clips without a watermark
The option will appear for users in the ‘More options’ menu within the video upload flow
📸 TikTok is testing the ability to comment with a photo
You'd be able to leave a comment that includes a photo on a TikTok video.
👯♀️ Instagram is working on a new Stories sharing option: Friend’s story
Not much for details out there yet, but my guess is that this option would share the Story to your mutuals?
🌀 Instagram is adding a new Threads icon on profiles. It will appear in the top right corner
This will allow people to click on that button to go to Threads — assumingly your Threads profile
You’ll be able to turn off the “Show Threads shortcut” option
