If you’re looking for more ways to connect with your audience and provide them with more value, you should look into building an email list.

It is a great way to share your expertise, dive deeper into topics, and provide freebies.

I know it sounds intimidating to build an email list and you may be wondering if it’s even worth it, but I’m here to give you all of the tips I’ve learned as I’ve successfully built and maintained an email list.

Today, we’re diving into how and why you should build an email list as a creator.

With years of coaching creators, I have heard it all, but the biggest struggle by far is that they can’t land brand deals consistently.

Why the heck is it so hard to find long-term brand partners? There are a few things that you may need to work on to find brands to work with and create a more reliable source of income.

In today’s episode, I’m giving you the scoop on why you’re not getting paid brand deals and how you can start to do just this.

Instead of sending hundreds of cold pitches, you could just be learning how to use LinkedIn as a content creator. You’re likely sending hundreds of cold pitches and barely getting any responses, never mind actual paid deals. As a creator, this is one of the most discouraging things to experience, and yet we experience it every single time we send out pitch emails.

So, in 2021, I decided to create a different method — what has now been coined “The Anti-Pitch Method” — and go straight to the source by connecting with the people *behind the brands.* How do I do this? Well, on LinkedIn. But, how do you get your profile ready to start reaching out? How do you find the people to reach out to? What do you even say?

Today, I’m giving you the scoop on all things LinkedIn — specifically as a content creator — so you can build relationships with brands that lead to genuine partnerships.

If you struggle to put boundaries into place as an influencer, I absolutely feel you.

This is not an easy job and if you aren’t careful, you can end up getting taken advantage of and feeling incredibly burnt out.

It’s so hard to be your own boss and not have an office you’re going into every day because you feel like you have to be working at all hours of the day.

It’s hard to draw the line between what’s content and what’s just for you and your personal life.

Today, we’re diving into how you can set boundaries in your business so you don’t get taken advantage of or lose your passion for creating content.

We’re giving you the scoop on all things boundaries.

LinkedIn may be an afterthought for many content creators, but I’m here to tell you that if you aren’t using it, you’re missing out.

It is the place that the people behind the brands, the ones making the decisions on what creators to partner with, are spending their time. So it’s crucial for you to be there to connect with them and show them why they should work with *you*.

But how do you use it as a creator to connect with these brands and create a profile that is professional and discoverable?

Today, we’re diving into everything you need to know about LinkedIn so you can use it to build real relationships with brands and eventually land partnerships that last.

We’re giving you the scoop on all things LinkedIn. This my Biz BFF is Soulcial Scoop.

Have you ever felt like you’re sending cold pitches into the void?

It’s discouraging to send out pitches to brands and hear nothing in return. But seeing that many brands are being inundated with pitch emails, it’s no wonder you’re not getting a response from them.

Luckily, I found a better way. A way to build authentic relationships with brands that lead to consistent partnerships. And today I sit down with Hannah Lee Lifestyle to talk about how she used this method to completely change the trajectory of her success as a creator.

We’re giving you the scoop on how to use the Anti-Pitch Method to create genuine connections with the people at the brands you want to work with.

Brand partnerships are one of the most common ways that creators make money. And while I always emphasize the importance of diversifying your income because brand deals aren’t always reliable, they’re still a huge part of every creator’s business, so it’s important to know how you can build relationships with brands that lead to authentic partnerships.

Today, we’re diving into how in my years of being a content creator, I’ve managed to work with brands and earn over $400k.

We’re giving you the scoop on all things brand partnerships.

Calling all content creators - are you looking for ways to diversify your income?

One way that you can do this while using your skills in creating content is through user-generated content or UGC, which is content created by people like you that is posted on the brand’s social media accounts or other channels as a way to authentically sell their brand.

Today, we’re diving into everything you need to know about UGC, so you can decide if this is something you want to implement in your business and HOW to do it right.

We’re giving you the scoop on user-generated content.

If brands asking for your rates cause stress and anxiety because no one really talks about how much they charge as a creator or influencer, so you have no idea how to know what to charge, you aren’t alone.

We’ve all been there as creators. Trying to start monetizing our content, but not knowing what the industry standard is.

And of course, you don’t want to charge too little if brands are willing to pay you more.

So today, we’re diving into what you should be charging as an influencer or content creator so you get paid appropriately for the valuable content you’re providing.

We’re giving you the scoop on all things rates and brand partnerships.

If you’re a creator - whether you’re just starting out, or you’ve been doing this for a while - you might be making some big mistakes when you reach out to brands.

How do you connect with brands in a way that ends up with a paid deal or at the very least, a solid relationship with the brand that shows your true intentions?

After all my years of being a creator and helping others do the same, I’ve found what works and what doesn’t when it comes to connecting with brands and building strong relationships.

Today, I’m giving you the scoop on FIVE brand outreach mistakes that I’m seeing creators make right now.

If you’re wondering how to start a business, you first should consider can you start a business. It truly sounds like the dream: Getting to be your own boss, choosing when you work, being in control of how much money you make, etc.

But it can also be overwhelming. There’s so much that goes into running a business that you don’t always think of when you fantasize about starting your business. You’ll probably be doing a lot on your own. Especially at first. Taking on every role yourself and having to put in hours of work beyond a regular nine-to-five.

Starting your own business can be the best thing in the world, but there are definitely things you have to consider before you dive in.

Today, I’m sharing the truth about starting your own business.

So you’ve started to gain a following online and you want to take advantage of the platform you have, but what do you actually need to do to start making money?

You see all of these other people monetizing their content and want to do the same because why wouldn’t you want to have the freedom to do what you love and make money by creating content?

Once people start seeing your content, you could just ride the high of a couple of viral posts for a few months, OR you could turn your influence into a full creator business that makes you money.

Today, I’m diving into exactly how you can monetize your online influence so you can get paid to create great content. This my Biz BFF is Soulcial Scoop.

When you turn your hobby into your job, it is so easy for the fun to get sucked out of it. All of a sudden you feel pressure to create, you’re comparing yourself to other creators and the successes they’re having, and you’re expected to to show up on social media every single day.

You get to the point where you just want to log off, but now that you’re relying on social media to pay the bills, that’s not an option.

So, it’s time we make social media fun again. Even if it is your full-time job.

Today, we’re diving into all of the things that I’ve done in the past year to truly make social media feel more enjoyable — even though it’s my full-time job.

If you’ve opened up that dreaded email from a brand you’ve dreamed of working with saying that they don’t have the budget for a paid collaboration, but would love to offer you free products instead, you definitely aren’t alone. This is something every creator has heard at some point. 

And you don’t want to ruin a potential relationship or future partnership, but you also don’t want to get taken advantage of and create content for free. So, what do you do? 

Today, I’m giving you the scoop on exactly how to handle those offers for nothing but gifted products so you don’t get taken advantage of and can continue to grow your business as a creator.

2023 has been a year full of ups and downs for me as a creator and business owner. My business has changed and evolved and I’ve found more balance by doing less as a creator and getting more personal on my pages. I’ve cultivated an incredible community in Soulcial Suite where I’ve been able to help so many creators achieve their goals. It hasn’t been an easy year, but looking back, I’ve learned and grown so much.

Today, I’m going through my journey as a creator and business owner throughout 2023.

It’s the end of the year. You’re creating content on autopilot. Just going through the motions without any real direction. You might be feeling unmotivated or just generally lost when it comes to the type of content you want to create. When you’re consistently creating content for so long, you’re bound to go through times when you have to check in with yourself and see if you’re intentionally creating content that you *enjoy*. So how do you go about confronting this hard truth that you feel stuck with your content?

Today, I’m giving you the scoop on what you can do when you feel lost with your content and want to find a bit more direction to create content intentionally.

Instead of sending hundreds of cold pitches, you could just be learning how to use LinkedIn as a content creator. You’re likely sending hundreds of cold pitches and barely getting any responses, never mind actual paid deals. As a creator, this is one of the most discouraging things to experience, and yet we experience it every single time we send out pitch emails.

So, in 2021, I decided to create a different method — what has now been coined “The Anti-Pitch Method” — and go straight to the source by connecting with the people *behind the brands.* How do I do this? Well, on LinkedIn. But, how do you get your profile ready to start reaching out? How do you find the people to reach out to? What do you even say?

Today, I’m giving you the scoop on all things LinkedIn — specifically as a content creator — so you can build relationships with brands that lead to genuine partnerships.

If you got into this industry because you love to create and now that you want to monetize your online presence, and now you’re struggling to navigate the business side of it all, you are not alone.

Brands might be asking you for your rates and coming to you with offers and you don’t want to miss out on money by going with the first offer, but you’re also afraid to negotiate too high and scare brands away.

It can be a lot to figure out on your own because you want to be able to secure brand deals with confidence and show them that you’re serious about your business as a creator and have a lot of value to offer, but you just don’t know how to handle negotiating these deals.

Today I’m sharing three different common creator negotiation situations that if you haven’t found yourself in already, you will eventually, and how you can handle them so you don’t miss out on your well-deserved money.

The truth about making money as a content creator? There are a lot of reasons why you're not making as much of it as you want.

If you haven’t wondered why you’re not making as much money as you want to be in your creator business, then you’re definitely in the minority.

Last week, I asked my broadcast channel on Instagram what’s holding them back from making more money and there was no shortage of answers — a lot of them very similar to each other.

Creators were telling me that they're trying to do too many things at once, they're scared of the potential for rejection, or simply, they don't know where to start looking for brand deals and finding methods of monetization.

The hard part about being a creator who is monetizing — it's never consistent, which leaves a lot of room for disappointment, imposter syndrome, questioning your entire business' existence, you know.. that kinda stuff.

But, there are absolutely ways you can get past these hurdles.

Today, we’re diving into why you’re not making as much money as you might hope and how you can change that. This, my Biz BFF, is Soulcial Scoop.

A couple months ago I broke down my income as a creator and entrepreneur, telling you exactly how much I made, so today I figured it was time to share what I spend in a month on my creator business.

I’m not afraid to spend money to help my business run for me - to save my sanity and give me time to do more of the things I actually want to do.

So for me, spending money on outsourcing and software that make my job easier for me will always be worth it.

And after all, you do have to spend money in order to make money.

So today, I’m breaking down exactly how much I spend in a month on my creator business.